After the signing of the RCEP agreement, Chinese manufacturing enterprises will surely make considerable progress under the new framework.On January 26, the Trade Promotion and Exchange Center of China Council for the Promotion of International Trade (CCPIT), together with relevant institutions, held an online training session on RCEP to help Chinese small and medium-sized manufacturing enterprises' export, to encourage Chinese manufacturing enterprises to use RCEP to go abroad.
"The first step is to evaluate the current market."Shi Yiming, the responsible person of Made in China, explained to the participating enterprises how to export well under the RCEP agreement through the interpretation of global macro market and the panoramic analysis of RCEP market.Based on the global market environment, Shi believes that the future global trade market will form three systems.The first is the global landscape.All global communities have been developed step by step based on the background of globalization. In the future, either the WTO will continue to reshape the world order, or a new order will be established with large trade agreements as the core, such as CPTPP.The second is the anti-globalization pattern.Exit the TPP British European, America, India didn't join the RCEP, it can be seen compared to multilateral talks, bilateral or small range of negotiating lower cost and easier to perform, so the world is likely to be more depends on small of bilateral trade agreements, form some small circle and began slowly to reverse the globalization, it is a kind of pessimistic forecasts.In the middle case, globalisation may degenerate into semi-globalisation or countries may set up their own trading circles.
Most people think of the RCEP mainly because it accounts for nearly 30% of the world's population and the global economy, but it is more important to see the huge differences between its member states.According to Shi, in terms of per capita GDP, Australia has the highest per capita GDP of US $60,000, while Cambodia, a member of the 10-nation Association of Southeast Asian Nations (ASEAN), has the lowest per capita GDP of US $1,000. The gap between these two countries is 60 times.Since the market situation is different in different countries, Chinese enterprises should also pay attention to the "specialization" in the choice.Asean has replaced the US as China's largest trading partner, Shi said, noting that China's demographic dividend is no longer due to rising production costs, an aging population and the loss of its workforce.However, these countries, led by ASEAN, are well positioned to undertake China's industrial transfer and accelerate China's international production capacity cooperation in the manufacturing sector.Australia, which is also a member country of RCEP, is rich in resources. Chinese enterprises can process these resources and sell value-added products to ASEAN for resource integration. However, they should pay attention to the judgment of the origin of import and export goods.
"Enterprises can choose overseas markets based on two dimensions: the country's population and its average GDP."As a result, more attention should be focused on Japan, Mr Shi said.In addition, what should be paid special attention to in RCEP is that China and Japan have reached tariff reduction for the first time, which is of constructive significance to China-Japan cooperation.
Under the influence of the epidemic, cross-border e-commerce has played a huge role.Then how can cross-border e-commerce help manufacturing enterprises to export well under the framework of RCEP?First, you can leverage platform traffic.The era of digital marketing has arrived, and it is possible to establish business connections through online means.The second is to use SEO, SEM and social media for targeted promotion.Shi Yiming to China made network as an example, through SEO search engine optimization, users in China made network search related products, can provide high matching degree, strong relevance of the product page.At the same time, made-in-China has a million followers account on Twitter, which enables it to publish quality content and promote it, making it more convenient to contact overseas customers quickly and accurately.Third, don't forget the line.Overseas Warehouse is an important support for cross-border e-commerce enterprises to realize localized operation abroad. Enlisting in one RCEP member country through overseas Warehouse is equivalent to entering all countries in the region.Shi advised manufacturing companies to pay attention to the state's support policies in overseas warehouses.